I think over the years I’ve become addicted to sports. There is rarely a day much less a week when I haven’t watched some type of sporting event or at least watched or read about highlights. I enjoy all types of sports from soccer, football, hockey or rugby to track and field, swimming, tennis (table and court), volleyball, and handball.
As long as I can remember, sports have been my main interest in and out of school. When I was in grade school, playing soccer or football during recess, the gym classes were some of my most favorite things to do. As I grew older and went into junior high, I started playing on the sports teams at my school but, more importantly, this is when my interest in sports took an intellectual interest. I started to think about the financial organization of major sports teams and the economics behind my favorite activity. I also noticed a lot of athletes in commercials and on television in general. From here I began to develop an interest in psychology and what makes people want to watch these sport stars and buy the products that they endorse. Then I started thinking more about general psychology in relation to marketing and advertising. What paterns convince, what don’t? How exactly does a commercial convince people that a particular gum is tastier than any other? It is exciting to think about how something as simple as a yellow background rather than a brown background could speak to the subconscious and make us feel that the object in the foreground is something that we desire, without even being aware of this.
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